Written with Xavier Ferrás
Published in Spain by Granica, 2006
Published in Latin America by Norma, 2008
It is my first book about innovation, although my part is essentially about creative strategies applied to innovation. After a detailed description of competence that creative people have, I develop my model of seven strategies (ZEN, PO, OPEN, FLOW, EMO, HAPY and TEAM). What is more, a chapter devoted to creative team work is included. My partner Xavier Ferrás analyses in detail the characteristics of innovative companies and the management of innovation.
“Passion for innovation” is an entertaining book, full of examples and cases of innovative people, companies and business. The reader will be able to find fun and useful references to the creative work of Peter Gabriel, Miquel Barceló, The Beatles, Ferran Adia o Jack Welch as well as comments on innovative companies at the level of Cirque du Soleil, Harry Potter, TV3 o 3 M, among others.
It has been published in Latin America by Norma Publications and it has already been reedited twice, in Catalan as well as in Spanish.