Written with Xavier Ferrás

Published in Spain by Granica, 2006

Published in Latin America by Norma, 2008

 It is my first book about innovation, although my part is essentially about creative strategies applied to innovation.  After a detailed description of competence that creative people have, I develop my model of seven strategies (ZEN, PO, OPEN, FLOW, EMO, HAPY and TEAM). What is more, a chapter devoted to creative team work is included. My partner Xavier Ferrás analyses in detail the characteristics of innovative companies and the management of innovation.

“Passion for innovation” is an entertaining book, full of examples and cases of innovative people, companies and business. The reader will be able to find fun and useful references to the creative work of  Peter Gabriel, Miquel Barceló, The Beatles, Ferran Adia o Jack Welch as well as comments on innovative companies at the level of  Cirque du Soleil, Harry Potter, TV3 o 3 M, among others.

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