¡Innovacción! Seven steps towards building an innovative company
Granica. Barcelona, 2009.
Innovation! Is a fascinating book which, through seven steps (course, equipment, change, tendency, creativity, project and result) attempts to be an efficient tool and guide for business people and company executives who wish to build an innovative company.
A great amount of examples of companies that have innovated successfully make the reading of this book specially fun and enriching.
Innovation! Is innovation in action: techniques, strategies, tactics and procedures which help understand the extraordinary power that innovation can exert for the transformation of a company. It is easy to read, useful and fun.
Innovation! is art, technique, science, poetry and passion… It is a different way of understanding a company.
Franc Ponti is a professor at EADA (Business School Barcelona), a writer, a consultant and international lecturer on topics connected to creativity and innovation. He has published “The creative company” and “Passion for innovation” with Xavier Ferrás.
On my YouTube channel, you’ll find a series of videos where I explain each of the seven movements of innovation. Check this playlist
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