Wednesday November 20th, 2013 | 2 Comments

Drawing with you heart, not with your head

Drawing with you heart, not with your head

When I work on creativity with management company teams, I quite often invite them to draw. Usually, most of them give excuses: the commonest is “I can’t draw”. It may be true that most of us have no remarkable abilities in drawing. If we are asked to sketch a cow, we may draw something similar […]

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Wednesday October 16th, 2013 | 13 Comments

Questionnaire about your Creative Intelligence

Questionnaire about your Creative Intelligence

In my last book “Creative Intelligence”, there is a questionnaire that allows readers to approximately assess their creative intelligence levels in relation to the following seven strategies: Zen, Po, Open, Flow, Emo, Happy and Team. It would be very useful for me if you could reply to it and give me your feedback leaving a […]

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Monday April 15th, 2013 | 9 Comments

A prodigious technique: SCAMPER

A prodigious technique: SCAMPER

(Article published in Catalonian by I’ECONÓMIC) Scamper is one of the most employed techniques when generating ideas. It goes beyond the classic brainstorming because it proposes, from the very beginning, nine variations that we may apply to any concept either to change it or alter it essentially: substitute, combine, adapt, modify, magnify, propose something for […]

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Wednesday August 1st, 2012 | 2 Comments

The Colour Blue

The Colour Blue

I am spending a few days’ holiday in Eivissa, surrounded by the colour blue everywhere: the sea, the sky… I cannot help thinking about the comments Jonah Lehrer makes on this colour; he is a neuroscientist who has recently published a fascinating book on creativity (Imaginar. Cómo funciona la creatividad. RBA). (Imagine. How Creativity Works. RBA). According to some research […]

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Monday January 30th, 2012 | 3 Comments

My Favorite Creativity Techniques

My Favorite Creativity Techniques

As it is well known, there are hundreds of creative techniques. Each of them is interesting in relation to the challenge or creative focus we should undertake. After many years working with thousands of students in EADA Business School and other educational centers, and also after organizing creative sessions for companies, I have finally obtained […]

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Thursday June 30th, 2011 | 3 Comments

Are children more creative?

Are children more creative?

Since Josep Comas, MBA from the University of Girona and an excellent discloser of such topics, has greatly spread innovation topics, I have had access to a magnificent video about possible creative uses of a cardboard box, starred by children as you will see later. When the majority of adults only see a box, a […]

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Thursday December 16th, 2010 | 0 Comments

Sons, olors, pel·lícules, emocions i cançons

Sons, olors, pel·lícules, emocions i cançons

Els experts asseguren que la música és una de les maneres més ràpides que els humans tenim de contactar amb el nostre sistema emocional. Escoltar una cançó oblidada fa que recordem situacions pretèrites que remouen els nostres sentiments… A classe faig servir alguns exercicis que ajuden els participants a experimentar emocions. Els faig escoltar, amb […]

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Sunday December 12th, 2010 | 2 Comments

Si no hay sonrisa, no hay helado

Si no hay sonrisa, no hay helado

Unilever y SapientNitro han puesto en marcha una idea interesante: una máquina expendedora de helados que interactúa con las emociones humanas. Dicho ingenio sólo da el helado si el interesado sonríe. Además, la máquina es capaz de reconocer la intensidad de la sonrisa: si ésta es auténtica de verdad el helado sale gratis. Si la […]

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Monday November 8th, 2010 | 2 Comments

Ceci n’est pas une pipe

Ceci n’est pas une pipe

Per mi és un dels quadres més fascinants de tots els temps. En realitat es diu “La trahison des images” i René Magritte, el seu autor, en va fer moltes versions. El quadre mostra una pipa, clarament dibuixada, i un text desconcertant que afirma que “això no és una pipa”. La primera impressió es de […]

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Friday October 8th, 2010 | 1 Comment

Michel Foucault

Michel Foucault

Uno de los pensadores que sin duda más han influido en mi formación personal y que más me han ayudado a contemplar la realidad bajo una perspectiva diferente y provocadora es sin duda el filósofo Michel Foucault. Su capacidad para descubrir formas distintas de entender la historia (sus métodos arqueológico y genealógico) y su habilidad […]

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Wednesday September 29th, 2010 | 3 Comments

Decálogo del Creativo X

Decálogo del Creativo X

Con este post termina la serie de 10 que hemos venido publicando y que conforman el  Decálogo del Creativo (extraido de mi último libro: “Si funciona, Cámbialo!, escrito con JM Ferrer-Arpí). La creatividad es algo muy personal Este es un espacio libre para que tu lo completes con tu visión personal de la creatividad. No, […]

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Wednesday September 22nd, 2010 | 0 Comments

Decálogo del Creativo IX

Decálogo del Creativo IX

Seguimos con la serie de 10 post que conforman el  Decálogo del Creativo (extraído de mi último libro: “Si funciona, Cámbialo!, escrito con JM Ferrer-Arpí). Espero vuestros comentarios!. La creatividad es una cosa seria Hay una cierta tendencia a considerar que la creatividad es una cosa “light”, descafeinada, apta para poetas, diseñadores, publicistas y poca […]

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