Tuesday April 29th, 2014 | 2 Comments

Pharrel Williams: difference or repetition?

Pharrel Williams: difference or repetition?

It is said that the Ketchup famous song “Aserejé” (at least the title) was inspired in the first words of the mythical song “Rapper’s Delight” by Sugar Hill Gang (“I said a hip”). In the history of music, there have been many cases of alleged plagiarism, copy or call it what you will. George Harrison […]

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Thursday December 12th, 2013 | 0 Comments

Creative Intelligence

Creative Intelligence

After the publication, in the last month of April, of “Inteligencia creativa” in Spanish and Catalan, AMAT Editorial just published it in English (e-book and Paperback). Its title is “Creative Intelligence”. A real challenge for Lucía Langa and for me. The publishers gently offer the first chapter to you. We hope you like it.

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Wednesday November 20th, 2013 | 2 Comments

Drawing with you heart, not with your head

Drawing with you heart, not with your head

When I work on creativity with management company teams, I quite often invite them to draw. Usually, most of them give excuses: the commonest is “I can’t draw”. It may be true that most of us have no remarkable abilities in drawing. If we are asked to sketch a cow, we may draw something similar […]

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Wednesday October 16th, 2013 | 8 Comments

Questionnaire about your Creative Intelligence

Questionnaire about your Creative Intelligence

In my last book “Creative Intelligence”, there is a questionnaire that allows readers to approximately assess their creative intelligence levels in relation to the following seven strategies: Zen, Po, Open, Flow, Emo, Happy and Team. It would be very useful for me if you could reply to it and give me your feedback leaving a […]

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Monday April 15th, 2013 | 7 Comments

A prodigious technique: SCAMPER

A prodigious technique: SCAMPER

(Article published in Catalonian by I’ECONÓMIC) Scamper is one of the most employed techniques when generating ideas. It goes beyond the classic brainstorming because it proposes, from the very beginning, nine variations that we may apply to any concept either to change it or alter it essentially: substitute, combine, adapt, modify, magnify, propose something for […]

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Wednesday August 1st, 2012 | 2 Comments

The Colour Blue

The Colour Blue

I am spending a few days’ holiday in Eivissa, surrounded by the colour blue everywhere: the sea, the sky… I cannot help thinking about the comments Jonah Lehrer makes on this colour; he is a neuroscientist who has recently published a fascinating book on creativity (Imaginar. Cómo funciona la creatividad. RBA). (Imagine. How Creativity Works. RBA). According to some research […]

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Tuesday March 27th, 2012 | 4 Comments

Is it possible to run a company without hierarchy?

Is it possible to run a company without hierarchy?

People are fed up of their bosses. I am not surprised that my colleague Sergio Fernández’s book “Vivir sin Jefe” (“Living without a boss”) is constantly being reedited. Is it possible to live in a corporate structure without a hierarchy? “Common sense” says no. On many occasions, innovation dares to go beyond apparent limits. Is there any […]

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Monday January 30th, 2012 | 3 Comments

My Favorite Creativity Techniques

My Favorite Creativity Techniques

As it is well known, there are hundreds of creative techniques. Each of them is interesting in relation to the challenge or creative focus we should undertake. After many years working with thousands of students in EADA Business School and other educational centers, and also after organizing creative sessions for companies, I have finally obtained […]

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Thursday June 30th, 2011 | 3 Comments

Are children more creative?

Are children more creative?

Since Josep Comas, MBA from the University of Girona and an excellent discloser of such topics, has greatly spread innovation topics, I have had access to a magnificent video about possible creative uses of a cardboard box, starred by children as you will see later. When the majority of adults only see a box, a […]

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Monday November 15th, 2010 | 2 Comments

How can we measure innovation?

How can we measure innovation?

Undoubtedly, this is one of the main concerns of many Managers. How do we know if what we are doing in innovation is working or not? Do we earn or waste money with innovation? What type of indicators can we use to know if we are going well or if we are wasting time? Measuring […]

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